Level 1- Fundamentals of Visual Facilitation for Professional Qualitative Market Researchers
Overview
Qualitative researchers (moderators) have a dual facilitation challenge: how to engage their respondents in the discussion they are part of in front of the mirror AND how to engage their clients in the back room listening & (hopefully) learning from the conversation?
The tools of Visual Facilitation can help qualitative researchers skillfully stimulate individual and group involvement, and this session is designed to showcase Visual Facilitation techniques adapted specifically to help moderators record, communicate, analyze, synthesize and emphasize information in group settings.
Leanna uses a discovery-based learning approach for Visual Facilitation instruction: you will learn by doing. Leanna will interweave theory & concepts with demonstrations but you will spend 75% of your time at the easel, experimenting, creating, and trying out Visual Facilitation for yourself. Leanna will share best practices & examples, give you time to adapt ideas, and create opportunities for peer feedback and offer coaching suggestions.
Outcomes
On a practical level, you will:
Qualitative researchers (moderators) have a dual facilitation challenge: how to engage their respondents in the discussion they are part of in front of the mirror AND how to engage their clients in the back room listening & (hopefully) learning from the conversation?
The tools of Visual Facilitation can help qualitative researchers skillfully stimulate individual and group involvement, and this session is designed to showcase Visual Facilitation techniques adapted specifically to help moderators record, communicate, analyze, synthesize and emphasize information in group settings.
Leanna uses a discovery-based learning approach for Visual Facilitation instruction: you will learn by doing. Leanna will interweave theory & concepts with demonstrations but you will spend 75% of your time at the easel, experimenting, creating, and trying out Visual Facilitation for yourself. Leanna will share best practices & examples, give you time to adapt ideas, and create opportunities for peer feedback and offer coaching suggestions.
Outcomes
On a practical level, you will:
- learn practical lettering styles
- add simple graphics for emphasis
- build muscle memory using a visual vocabulary
- how to put all of the basics together in agendas, posters, lists, diagrams, instructions and metaphors for use in your own qualitative research practice.
Dates & Times
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Locations
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$450 including breakfast, lunch, snacks, workshop materials and visual facilitation kit